Early bird: 199 EUR + VAT up to 29. 6. 2018

HOW TO MOST EFFECTIVELY ENGAGE YOUR AUDIENCE

Eva Škofič Maurer & David Dolamič
Conference moderation
How to live engage with audience? Could we do it with humour? Is it possible to get more attention with attractive moderation, meeting leading and more?

STORYTELLING

Mike L. Murphy
What Can We Learn from Hollywood?
¨Discover how to use the power of stories to form deeper emotional connections with your customers and clients. Instead of being pushy and trying to convince them to buy your stuff, a solid story makes your prospects experience positive emotions that help them think of your business on a personal level, instead of just some boring company. Hollywood has been using stories to delight their audiences (and keeping them from being bored)… it’s time you do the same!
Jana Renée Wilcoxen, content writer
The Storyteller’s Toolkit – Making Your Words Count when Writing for Your Audience
Each of today’s communication channels and social media platforms has its own “rules” and style guidelines. Jana will discuss the importance of keeping your audience in mind when telling your stories, especially across different platforms and media. She will share tips from techniques honed through creative and non-fiction writing experiences as well as insights on positioning, audience development, tone, style, editing, branding.
Niko Slavnić, The Slovenia Book
How to make the “i” effect?
Story about 5 animals that explains key business trends that you will remember. Ventures, innovation, personal experience and cases: from the global perspective – how to “i” our world? Niko will talk about three levels: the market level – how to “i” our market niche, the company level – how to “i” our big or small company and the individual perspective – how to “i” yourself? Shift happens! It influences all of us – at exponential speed. How we can achieve more “i” on all perspectives? Follow the big five.

MARKETING

Boštjan Zrimšek, Dima Center
A Picture is Worth 1000 Words. A Branded Picture Even More
All nice experiences should be captured in a photo. That’s why all amusements parks have their photo services. Is there an opportunity to have a good memory from your service or product? What should be done for a nice memory? What are the trends in the photo industry?
Simon Meglič, M.Sc., CEO of ePrvak Group
The Secrets of Successful E-mail Marketing Regarding GDPR and Marketing Automation
There is a strong trend towards automatisation in marketing. Companies gather big data and use it to tailor messages to fit their users’ interests to nurture leads and get better conversion. Simon will guide us through cases of successful email marketing automation. GDPR is coming but it does not mean the end of direct marketing as we know it. We will also hear about how to take special care so that our e-mail marketing and marketing automation processes are compliant.
Tomaž Kolar, Faculty of Economics, University of Ljubljana (UL EF)
The Meaning of Authentic Experiences for Marketing
Tomaž will present the findings and implications from two empirical studies regarding visitor experiences. The first study was based on an analysis of more than 1000 TripAdvisor reviews of top-rated escape rooms in the USA (NYC) and Europe (Budapest). The results show that the reviewed rooms provide new, peak, unique and fun experiences through the challenging and exciting “mental-work” and social interactions. The second study examined a comprehensive model of group flow experiences and their consequences by means of a survey questionnaire. The results indicate that key experience determinants are the collective challenge/skills balance and theming/storytelling. Group experiences in turn affect participants’ revisit intentions, word-of-mouth communications, group cohesion and happiness. These findings yield important game design and marketing (e.g. segmentation and positioning) implications which will be discussed.

INNOVATIONS IN CULTURAL HERITAGE

Alexander Gierholz, Logic Locks
“The Future of Experience” – Takeaways from the Up The Game Conference 2015–2018
Up The Game conference is the biggest and only International Escape Room and Real Life Gaming Conference, where hundreds of game designers, innovators and enthusiasts from all over the world come together to inspire each other and share ideas on how to create unforgettable experiences. In line with this year’s theme, “The Future of Experience”, Alexander will tell us where the Escape Room and Real Life Gaming Industry is heading.
Nataša Potočnik, Enigmarium
Thinking Outside of the Room – Using Gamification to Create Unforgettable Experiences
After opening the first escape room in Ljubljana in 2014, the Enigmarium® team created over 25 original games and took the Alpe-Adriatic region by storm. Their trendsetting gamification projects include literally the coolest escape room – the world’s first Escape Igloo®. Their proven ability to create thrilling experiences rich in the local cultural history has led them to new innovations: a walking city tour/“escape” adventure known as UNLOCK, a gamified exhibit at the Slovenian Alpine Museum, and the gamification of medieval castles in Svetvinčenat, Croatia and Ljubljana, Slovenia. Looking at recent developments in the direction of tourism through outdoor and indoor games for cultural sites, museums and castles, they believe that the escape-games skill set can lend itself well as a partner to other businesses and industries.

GAMIFICATION

Općina Svetvinčenat
Enlivening Cultural Heritage through Innovation
Learn how to use gamification to bring history into the narrative. In a thrilling adventure that takes place in the beautiful Morosini-Grimani Castle of Istria’s idyllic village of Svetvinčenat you can learn about history while testing your skills in the Escape Castle®, experience the medieval knights, and discover the secrets of the past with 3D virtual experiences in the House of the Witch Mara. Visiting a medieval castle has never been so much fun!
Franci Zidar, Nexto
Magic Wands in our Pockets: Smartphones as Real World Gaming Tools
With the growing demand for memorable travel experiences, cultural heritage destinations are actively looking for new ways to engage their visitors. Sensor technology has given our phones eyes, ears and, most recently, even brains. We are now carrying magic wands in our pockets. Augmented reality (AR) is beneficial for heritage destinations, because it can open up windows to the past. Ruins can be reconstructed, artefacts reassembled, paintings can come alive and historical characters can appear in front of you. Combined with gamification methods, visitors can be transformed from passive observers into active participants, historic heroes or explorers. We are standing on the brink of a storytelling revolution.

Speakers

Eva & David

Eva Škofič Maurer is first Slovenian Clowness. Togehter with David Dolamič are doing good deed with Clown Doctors International, visiting hospitals and putting smiles to kids faces.
Conference moderation

Mike L. Murphy, animation director

Mike L. Murphy has worked on such blockbuster franchises as Harry Potter, Ironman, Fast & Furious and The Lord of the Rings. He has taken everything he learned about storytelling and co-founded a marketing consulting firm, The Visionary Planner. Now he lives in Slovenia (thanks to marrying a Slovenian) and has an adorable toddler, who gives him lots of stories to tell!
What Can We Learn from Hollywood?

Jana Renée Wilcoxen, content writer

Jana Renée Wilcoxen works as a freelance copywriter, translator and language editor and has experience in making computer games, producing contemporary dance and theatre performances, developing and fundraising for cultural projects, promoting escape rooms, editing web portals and copywriting for social media. She has worked with a broad range of clients from different fields in Slovenia as well as internationally. She constantly draws upon her diverse interests to enrich her writing skills and the texts of her clients in a variety of contexts.
The Storyteller’s Toolkit – Making Your Words Count when Writing for Your Audience

Simon Meglič, ePrvak

Simon Meglič, M.Sc., CEO of ePrvak Group, is one of the leading experts for email marketing and user experience in Slovenia. He was professor of digital marketing at DOBA faculty for 3 years and head of the Internet department at Kompas d.d. (tour operator) for 8 years. Now he is a co-founder of ePrvak Group, which has developed a popular e-mail marketing and marketing automation application. The group helps companies to build and manage e-mail databases and consults about e-mail marketing and UX optimisation with eye-tracking technology. ePrvak Group also publishes the Slovenian travel e-magazine Potnik.si (with more than 160,000 readers), the health e-magazine Zdravo.si, and the lifestyle e-magazine Likeout.net.
The Secrets of Successful E-mail Marketing Regarding GDPR and Marketing Automation

Niko Slavnić, The Slovenia Book

Niko Slavnić, PhD, regularly shares his knowledge and experience in 19 countries in the field of teaching and mentoring. His clients include business schools, growing startups and global corporations. Niko is the founder and owner of IQbator, the first private entrepreneurial incubator in the region of South-Eastern Europe, created to build up and promote start-up companies with inspiration, innovation and investment.
How to make the “i” effect?

Alexander Gierholz, Logic Locks

Alexander Gierholz is the lead designer and co-founder of Logic Locks. A trained social psychologist, he has been heavily involved in the Escape Room & Real Life Gaming industry for years. He is a co-founder and the programme director of the international Escape Room conference ‘Up The Game’. https://www.linkedin.com/in/alexander-gierholz-b7656067/?locale=en_US https://upthegame.nl https://www.logiclocks.com/
“The Future of Experience” – Takeaways from the Up The Game Conference 2015–2018

Franci Zidar, Nexto

Franci Zidar is the CEO and co-founder of Nexto, an interactive storytelling platform for cultural heritage and travel destinations. Using Nexto, guided tours can be transformed into gamified adventures that motivate and engage visitors in exciting ways. www.nexto.io
Magic Wands in our Pockets: Smartphones as Real World Gaming Tools

Nataša Potočnik, Enigmarium

Nataša Potočnik, creative director and co-founder of Enigmarium® and a co-founder of GIZ ER.SI, will talk about the “thinking out of the room” approach to bringing local history back to life, how to design unforgettable and immersive experiences and open the question: where else can this gaming approach enhance our lives, our businesses and our cities? www.escape-room.si
Thinking Outside of the Room – Using Gamification to Create Unforgettable Experiences

Tomaž Kolar, Faculty of Economics, University of Ljubljana (UL EF)

Tomaž Kolar is associate professor at the Faculty of Economics, University of Ljubljana. His interests and research work are mainly focused on consumer behaviour and strategic marketing issues, examined within various service domains, such as leisure, tourism, culture and play. In particular, he is interested in the experiential and managerial implications of diverse contemporary phenomena, the socio-cultural contexts and entrepreneurial practices. His bibliography encompasses numerous papers that have been published in various marketing, tourism and management journals.
The Meaning of Authentic Experiences for Marketing

Boštjan Zrimšek, Dima Center

Boštjan Zrimšek focuses on delivering good results through direct and digital marketing channels. He manages Dima Center direct marketing agency which strives to be the best in the industry and to give extra expertise to its customers. Dima is developing new services for the photo services industry (ride photography, amusement photography, photobooth services), and is making an advantage by implementing extra marketing tools in the branded photos they are giving to visitors. He is also Secretary General of the Slovenian DMA and active in local community organisations and charities.
A Picture is Worth 1000 Words. A Branded Picture Even More

Općina Svetvinčenat

The Svetvinčenat Municipality was among the first who understood that an innovative pioneering gamification can attract more visitors, revive the castle walls and enrich the offer of the entire municipality at the same time.
Enlivening Cultural Heritage through Innovation

VENUE AND OTHER DETAILS

Venue of conference

Conference will be held in centre of Ljubljana. Exact location will be known by using a special Nexto application.

All details wil be present here.

Additional program

ROUND TABLE – PANEL DISCUSSION

 

15.15 Association of Escape Room Activities of Slovenia GIZ ER.SI – The Key is in Cooperation

A short presentation of the Slovenian special economic interest group for escape room activities, founded – as the first of its kind in the world – in 2016. The group's goal is to facilitate and stimulate the successful activity of its members, to improve conditions and thereby enhance the results of the industry and to establish and promote good practices and business ethics.

15.45 – 17.30  Round table/Panel discussion: The Future of the Industry: How to create new and immersive experiences? How to engage your audience? How to survive the escape game epidemic? 

Is the market already oversaturated? How to create something new? The problems, the solutions. Protecting intellectual property. Competitors. Opportunities. Safety. GDPR. The future.

With eminent international guests to be announced soon

20.00 EVENING MIXER PARTY

REGISTRATION

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Registration fee is 299 EUR + VAT.
For Members of Slovenian DMA, ER associations members and for second and following registered persons there is registration fee in amount 249 EUR + VAT.
Early bird registration fee 199 EUR + VAT for applications accepted up to 29. 6. 2018.

Payment to our account at

BANK: Abanka d.d., Slovenska cesta 58, SI-1517 Ljubljana
IBAN: SI56 0510 0801 6037 196
SWIFT/BIC: ABANSI2X
 

ORGANISER

PROMARKET - Dima center d.o.o.
Tabor 5a
1380 Cerknica
Phone: +386  1 70 90 777

Co-organiser

Association of Escape Room Activities of Slovenia GIZ ER.SI