Eva & David
Eva Škofič Maurer is first Slovenian Clowness. Togehter with David Dolamič are doing good deed with Clown Doctors International, visiting hospitals and putting smiles to kids faces.
Conference moderation
Mike L. Murphy, animation director
Mike L. Murphy has worked on such blockbuster franchises as Harry Potter, Ironman, Fast & Furious and The Lord of the Rings. He has taken everything he learned about storytelling and co-founded a marketing consulting firm, The Visionary Planner. Now he lives in Slovenia (thanks to marrying a Slovenian) and has an adorable toddler, who gives him lots of stories to tell!
What Can We Learn from Hollywood?
Jana Renée Wilcoxen, content writer
Jana Renée Wilcoxen works as a freelance copywriter, translator and language editor and has experience in making computer games, producing contemporary dance and theatre performances, developing and fundraising for cultural projects, promoting escape rooms, editing web portals and copywriting for social media. She has worked with a broad range of clients from different fields in Slovenia as well as internationally. She constantly draws upon her diverse interests to enrich her writing skills and the texts of her clients in a variety of contexts.
The Storyteller’s Toolkit – Making Your Words Count when Writing for Your Audience
Simon Meglič, ePrvak
Simon Meglič, M.Sc., CEO of ePrvak Group, is one of the leading experts for email marketing and user experience in Slovenia. He was professor of digital marketing at DOBA faculty for 3 years and head of the Internet department at Kompas d.d. (tour operator) for 8 years.
Now he is a co-founder of ePrvak Group, which has developed a popular e-mail marketing and marketing automation application. The group helps companies to build and manage e-mail databases and consults about e-mail marketing and UX optimisation with eye-tracking technology. ePrvak Group also publishes the Slovenian travel e-magazine Potnik.si (with more than 160,000 readers), the health e-magazine Zdravo.si, and the lifestyle e-magazine Likeout.net.
The Secrets of Successful E-mail Marketing Regarding GDPR and Marketing Automation
Niko Slavnić, The Slovenia Book
Niko Slavnić, PhD, regularly shares his knowledge and experience in 19 countries in the field of teaching and mentoring. His clients include business schools, growing startups and global corporations. Niko is the founder and owner of IQbator, the first private entrepreneurial incubator in the region of South-Eastern Europe, created to build up and promote start-up companies with inspiration, innovation and investment.
How to make the “i” effect?
Alexander Gierholz, Logic Locks
Alexander Gierholz is the lead designer and co-founder of Logic Locks. A trained social psychologist, he has been heavily involved in the Escape Room & Real Life Gaming industry for years. He is a co-founder and the programme director of the international Escape Room conference ‘Up The Game’.
https://www.linkedin.com/in/alexander-gierholz-b7656067/?locale=en_US
https://upthegame.nl
https://www.logiclocks.com/
“The Future of Experience” – Takeaways from the Up The Game Conference 2015–2018
Franci Zidar, Nexto
Franci Zidar is the CEO and co-founder of Nexto, an interactive storytelling platform for cultural heritage and travel destinations. Using Nexto, guided tours can be transformed into gamified adventures that motivate and engage visitors in exciting ways.
www.nexto.io
Magic Wands in our Pockets: Smartphones as Real World Gaming Tools
Nataša Potočnik, Enigmarium
Nataša Potočnik, creative director and co-founder of Enigmarium® and a co-founder of GIZ ER.SI, will talk about the “thinking out of the room” approach to bringing local history back to life, how to design unforgettable and immersive experiences and open the question: where else can this gaming approach enhance our lives, our businesses and our cities?
www.escape-room.si
Thinking Outside of the Room – Using Gamification to Create Unforgettable Experiences
Tomaž Kolar, Faculty of Economics, University of Ljubljana (UL EF)
Tomaž Kolar is associate professor at the Faculty of Economics, University of Ljubljana. His interests and research work are mainly focused on consumer behaviour and strategic marketing issues, examined within various service domains, such as leisure, tourism, culture and play. In particular, he is interested in the experiential and managerial implications of diverse contemporary phenomena, the socio-cultural contexts and entrepreneurial practices. His bibliography encompasses numerous papers that have been published in various marketing, tourism and management journals.
The Meaning of Authentic Experiences for Marketing
Boštjan Zrimšek, Dima Center
Boštjan Zrimšek focuses on delivering good results through direct and digital marketing channels. He manages Dima Center direct marketing agency which strives to be the best in the industry and to give extra expertise to its customers. Dima is developing new services for the photo services industry (ride photography, amusement photography, photobooth services), and is making an advantage by implementing extra marketing tools in the branded photos they are giving to visitors. He is also Secretary General of the Slovenian DMA and active in local community organisations and charities.
A Picture is Worth 1000 Words. A Branded Picture Even More
Općina Svetvinčenat
The Svetvinčenat Municipality was among the first who understood that an innovative pioneering gamification can attract more visitors, revive the castle walls and enrich the offer of the entire municipality at the same time.
Enlivening Cultural Heritage through Innovation
Venue of conference
Conference will be held in centre of Ljubljana. Exact location will be known by using a special Nexto application.
All details wil be present here.
