[:en]Your Exterior can become one of the Crucial Marketing Communication Tools [:sl]Vaša fasada lahko postane ena izmed ključnih orodij marketinškega komuniciranja[:]

[:sl]Ali vam velika zunanja površina vaše stavbe dobro služi? Ste pomislili, da bi vam služila kot komunikacijski medij – uporabite jo za hitre akcije in reklamiranje blagovne znamke, logotipa

Najnovejša tehnologija projeciranja s projektorji, vam omogoča zunanje nočno oglaševanje, ki v vseh pogledih prekaša ostale nočne reklame. Logotopi so namenjeni profesionalni projekciji logotipov in reklamnih sporočil za projeciranje tudi v slabših pogojih.

[:en]Do you make good use of the large exterior surface of your building? Have you ever thought about it as a communication media used for quick advertising campaigns or promotion of a trademark, logo etc.

The most recent projection technology by means of projectors enables external night-time advertising, which surpasses all other night-time advertising methods in all respects. Gobotops are designed for professional projection of logos and advertising messages even in unfavourable conditions.

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Projeciramo lahko črno bele, sivinske ali barvne logotipe (tudi pantone) in celo fotografije. Uporabljamo jo lahko zunaj, v trgovini, salonu, sejmu. Logotopi so močnejši od računalniških projektorjev. Računalniški projektorji imajo svetilnost  npr. 1000-2000 lumnov, pri Logotopih pa se svetilnost giblje od 12000-92000 lumnov, kar je cca 10-90 krat močneje. Tudi žarnice so cenejše kot pri računalniških projektorjih, so metal-halidne, kontrolira jih procesor v projektorju, ki iztisne iz njih, kar največ svetlobe, njihova življenjska doba je 3000 ur.

Z Logotopi lahko projeciramo z različnih razdalj. Na voljo imamo standardne, tele, širokokotne in zoom objektive. Projekcija je lahko tudi do 30 x 30 metrov velika. Boljšo projekcijo dobimo, če je površina svetlejša (bela) kot če je črna, čeprav je možno tudi to. Če projeciramo na stekleno fasado, projekcija ne bo uspela, ker se bo svetloba odbila.

Logotopi vam omogočajo hitro in enostavno komunikacijo z vašimi kupci, saj lahko kadarkoli spreminjate oglasna sporočila in ste vedno aktualni z oglasom ali akcijo. Menjava slik je zelo enostavna, na voljo imate tudi t.i. Magazin, ki samodejno menjava reklame na Logotop projektorjih.

Na trgu obstaja kar nekaj različic projektorjev. Izberite ga glede na željeno velikost projekcije, namen uporabe ter na podlagi željenih vizualnih efektov. Pri uporabi Logotopov se moramo zavedati, da odpadejo stroški tiska, dodelav (rinkanje, robljenje, šivanje, varjenje), stroški montaže in demontaže ogromnih ponjav. Za vse to potrebujete več dni.  Ko želite zamenjati projekcijo, je premontaža popolnoma enostavna, saj se vse upravlja brez orodja.

V primerjavi s klasičnim oglaševanjem z jumbo plakati nova tehnologija projektorjev vsekakor bolj pritegne pozornost vaše ciljne publike. Ne samo zato, ker reklama žari, ampak ker imate na voljo še ostale svetlobne efekte. Stopite iz množice in postanite vidni tudi ponoči!

Več info www.znak.si[:en]We can project black-and-white, greyish or colour logos, including Pantone prints and photos. This technology can be used outdoors, in shops, salons, trade fairs etc. Gobotops are more efficient than computer projectors. Computer projectors, for example, provide luminosity of 1000-2000 lm, while Gobotops provide luminosity of 12,000-92,000 lm, which is about 10 to 90 times more intense. The bulbs are cheaper than those used in computer projectors, as they are metal-halide and controlled by the processor installed in the projector, which extract an optimal level of light from the bulbs. The lifecycle of a metal-halide bulb is 3000 hours.

Gobotops can project images from various distances. We offer standard, telephoto, wide-angle and zoom lenses. The size of projected image can be up to 30 x 30 metres. A better projection image can be acquired if the projection surface is lighter, for example white, than with a black projection surface, even though both white and black can be used. If the image is projected on a glass building envelope, the projection will not work since glass will probably reflect the light.

A Gobotop enables fast and simple communication with your customers as you can change the ad message and keep your advertisements and campaigns updated at all times. Gobotops enable simple changing of images and there is also a special feature called Magazin available for automatic change of images in Gobotop projectors.

There are several types of projectors available on the market. We recommend you choose your type to suit your projected image size, the purpose of use and required visual effects. When using Gobotops, one should keep in mind that costs of printing, additional treatments (placing rings on the canvas edges, seaming, sewing, welding), mounting and demounting of giant canvases are non-existent. Besides, it may take several days to process these services.  When you wish to change the projection, pre-mounting is completely simple since it requires no tool whatsoever.

If compared to traditional advertising on billboards, this new projection technology will certainly help you attract more attention from your target public. And that is not only because the advertisement is glowing in light, but also because of other light effects available. Step out from the crowd and be visible even by night!

For more information, please visit www.znak.si.[:]

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