[:en]Web page where nothing is happening[:sl]Spletna stran, na kateri se nič ne dogaja[:]

[:en]Chocolate producer Kit Kat made a very simple web page on which nothing is happening. Their message is: take a break, we know that you are fulfilled with information. Get rest and eat our chocolate.

Web page www.marketingmagazin.si is different. It is active but not with animations and fleshes, it bring us many marketing and advertising news. Try it yourself.[:sl]Kit Kat, priljubljena blagovna znamka čokolade, je ustvarila spletno stran, “na kateri se nič ne dogaja”. S tem želi doseči, da si spletni uporabniki odpočijejo od stalnega bombardiranja zapletenih spletnih strani. Tako ne ponuja obsežnih tekstov, številnih fotografij in animacij, ki se dolgo [:] […]

[:en]What is clipping?[:sl]Kaj je kliping?[:]

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Osnovna definicija  klipinga bi se lahko glasila nekako takole: gre za izrezovanje člankov iz tiskanih publikacij. Danes ne moremo več razpravljati v tem kontekstu, zato raje govorimo o spremljanju medijev, saj že dolgo več ne gre samo za izrezovanje časopisnih člankov.

[:en]Basically, clipping could be defined as the process of clipping articles out of printed publications. However, today, clipping can no longer be discussed in this context, therefore it is preferred to speak of monitoring the media, as clipping newspaper articles stopped being the only activity within clipping long time ago.

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[:en]Websites – the most widely exposed points of sale [:sl]Spletna stran – najbolj izpostavljeno prodajno mesto podjetja[:]

[:en]The Invisible Seller

Today, websites are the most widely exposed points of sale for most companies. Besides the basic information provided on corporate websites, customers also search for the “hidden” information such as testimonies about products,  opinions about the company, debate forums and other on line publications which can be found through different search engines. These search engines are also places that expose your competitors to potential buyers.

[:sl]Nevidni prodajalec

Spletne strani so danes najbolj izpostavljeno prodajno mesto podjetja. Poleg osnovnih informacij kupci preko spleta poiščejo tudi tiste »skrite« informacije (mnenja ljudi,  kaj menijo o podjetju, debatni forumi in druge objave), do katerih pridejo preko različnih iskalnikov, na katerih pa je seveda izpostavljena tudi vaša konkurenca.

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